Weiland Joins Paragon Lake

Paragon Lake, a Web-based supplier of customized fine jewelry, announced that Ray Weiland, formerly of Stuller, Inc., has joined the company’s management team as vice president of Manufacturing.

Weiland’s hire marks the first addition to the Paragon Lake management team since the Lexington, Mass.-based company secured $5.8 million in Series A financing from Highland Capital Partners and Canaan Partners earlier this summer.

“We are very pleased to have a proven executive with deep industry experience and a track record of delivering high quality finished jewelry to a diverse customer base,” Matt Lauzon, Paragon Lake chief executive officer, said in a statement announced the appointment Thursday. “Ray’s thirty-two years of jewelry manufacturing experience compliments the deep marketing and technology knowledge we continue to build upon.”

Paragon Lake makes purchasing made-to-order pieces of fine jewelry. The company currently has retail partnerships nationally with jewelry stores. By simplifying the design process and allowing users to purchase customized jewelry through a Web-based platform, jewelers are able to offer a service that delivers made-to-order jewelry that fits each customer’s individual style.

“Paragon Lake is applying cutting-edge technology to significantly enhance the value proposition that jewelers can offer their customers,” Weiland said. “I look forward to using my experience to help develop new and innovative approaches to delivering made-to-order fine jewelry.”