A new diamond jewelry collection is made with millennial couples in mind.
To create its new LVE wedding jewelry collection targeting millennials, Leo Schachter Diamonds went straight to the source: It hired millennial jewelry designers and immersed them in the wedding jewelry design world.
The resulting rings—unveiled at Centurion Jewelry in Scottsdale, Ariz., last year in a quiet soft launch—feature a trifinity motif, which looks like an oval-shape Venn diagram. (Look for the symbol in every piece.) Rebecca Foerster, executive vice president, strategic planning and marketing, calls it “ a powerful symbol for couples that represents the thread of their journey.” To wit, the slogan is Two Lives One Journey, while Live Love serves as a tag line.
Sixteen engagement mountings are set with either Forevermark center stones or American Gem Society lab-graded diamonds. Rings accommodate center stones from 0.5 ct. to 1.5 ct. Plus, there are five matching bands to choose from as well as eight other fashion styles, all in 18k gold. Branded diamonds best suit the goals of the line.
“Forevermark is a good option not only because we are Forevermark diamantaires, but because both brands target millennials and have the same values,” adds Foerster.
Starting retail prices for rings with AGS stones are $4,350 for an engagement ring and $1,200 for a wedding band. Retailers have bought into the line thus far and Schachter is working on fall product unveilings that will debut at JCK Las Vegas.
Fashion band in 18k gold with 0.2 ct. t.w. diamonds, $1,800
Halo ring in 18k gold with 1 ct. t.w. diamonds, $8,200
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