The Best Watches and Jewels Spotted at the Super Bowl

By Annie Davidson Watson | February 10, 2026

While the players had their eyes on one ring, performers and celebrity attendees at Super Bowl LX were decked out in some serious bling. From Bad Bunny’s watch-and-jewel pairing to the brand-new release on Tom Brady’s wrist, below are the best watches and fine jewels worn at Sunday’s game.

Bad Bunny

For his halftime performance (pictured at top), Benito wore a single Desert Diamond stud by Marvin Douglas in his left ear—a honey-hued, marquise-cut stone inspired by the shape of a football—and on his wrist, an Audemars Piguet Royal Oak featuring a malachite dial.

Jamie Foxx

The Oscar winner went for maximum visibility with a Hublot Big Bang Unico King Gold Pavé. With an 18k case entirely encrusted in diamonds, the watch was a bold, unapologetic choice to accompany Foxx’s game-day energy.

Lady Gaga

Making a surprise appearance to perform “Die With a Smile,” Lady Gaga brought a sense of Old Hollywood ceremony to the halftime show. She was dripping in Chopard diamonds, specifically a pair of fringe-style earrings from the maison’s high jewelry collection boasting nearly 12 cts. diamonds set in white gold. They proved that Gaga will always prioritize the cinematic.

Mike Vrabel

Patriots coach Mike Vrabel kept things strictly professional with a Rolex Yacht-Master II in white gold. At 44 mm, the ref. 116689 model is an impressive piece of hardware, but a monochromatic palette gives it a quiet, tactical edge. This is an “insider’s” watch—complex, durable, and perfectly suited for someone who values precision.

Jay-Z

Spotted on the sidelines and watching the game from a box, Jay-Z wore a Patek Philippe ref. 6102P-001 Celestial watch, a platinum stunner that trades a traditional dial for a rotating map of the sky over Geneva.

Tom Brady

Former Patriots quarterback Brady sported one of the most talked-about watch releases of the week: Audemars Piguet’s Royal Oak Self-Winding Perpetual Calendar in a striking blue ceramic called Bleu Nuit, Nuage 50. With this ref. 26674CD piece, Brady showed that even in retirement, his timing remains undefeated.

(All photos courtesy of the watch and jewelry brands)

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