Watch Little Girls Discover the Wonder of Fine Jewelry



A group of girls from 3 years old to 8 years old tries on diamonds at Van Cleef & Arpels

Forget millennials. The real younger generation loves diamonds.

Harper’s Bazaar recently took a group of young girls, aged 3 to 8, to Van Cleef & Arpels to see their reactions to trying on high-end diamond jewelry.

Not surprisingly, the kids in a diamond store had a great time.

“Oh my God, I love it,” cooed one. Another said, “That is fabulous on me.”

Summing up the appeal, one little girl declared: “A lot of people want diamonds, because they’re really pretty, and they go with a lot of things.”

JCK News Director