Wal-Mart Customers in Hawaii Win Valentine’s Day Hearts with Diamonds

Wal-Mart Stores unveiled a list of the most romantic states as determined by customer data supporting key categories for Valentine’s Day.

According to sales data from last year for diamond jewelry, boxed chocolates and roses, consumers in specific states rank higher at showing their affection on Feb. 14, while the same information positions a few areas in need of more romance.

More than 127 million customers walk through Wal-Mart Stores every week, uniquely positioning the retailer to provide insight into the trends of mainstream America through shopping patterns and buying data. A look at sales from the previous year in categories traditionally key to Valentine’s Day, allow the retailer to rank states according to these purchases and share regional tendencies for romance.

Wal-Mart customers in Hawaii, Florida, and Mississippi won more hearts with diamonds than any other states. Those states needing to add more sparkle to their Valentine’s Day gift-giving are North Dakota, Iowa and Vermont.

Boxed chocolates were a Valentine’s Day gift of choice in Mississippi, Louisiana, and North Carolina. Consumers in Illinois, Wisconsin, and Hawaii had a less sweet holiday.

Customers in New Mexico, Utah and Alabama showed their passionate sides most by purchasing these velvety blooms for Valentines Day. States that doted least with roses include Connecticut, New Jersey, and Vermont.