The VicenzaOro show opened today with a new format and layout, designed with a better show experience for buyers in mind. “Everything inside is renewed and is the outcome of investment and vision,” explained Matteo Marzotto, Fiera di Vicenza president, to the press this morning.
The organizer is calling the layout of the fair a boutique show, joining together companies with similar features in a new floor layout with six distinct sections or communities: Icon (bespoke jewelry); Creation (Italian craftsmanship and private-label manufacturers); Look (fashion-forward designs of precious and non-precious materials); Essence (loose goods and components); Expressions (packaging and visual merchandising); and Evolution (the technology section).
“The idea is for the show to be very easy and effective for buyers,” noted Corrado Facco, general director of Fiera di Vicenza.
Asked about resistance from exhibitors who were reluctant to move locations, Facco said most recognized the efficiencies of the revamped floor plan. “It’s not so much now about the position or size of the booth, as it is to be easily found by buyers,” he added. “It’s a risky layout, but we will see if it’s a winning way or not.”
Both also noted the significance of opening of the Museum of Jewelry in Vicenza, another Fiera project, which journalists are scheduled to tour privately tomorrow evening. Organizers believe it to be the first of its kind and will rotate collections every two years.
Among other Fiera news: a new visual, enhanced partnership with the Women’s Jewelry Association and a 24-hour news portal on vicenzaoro.com.