VicenzaOro January is prepared to offer its exhibitors and guests an event “at its full potential,” organizers say, bringing together trend forecasts, sustainability education, and an international exhibition of the world’s jewelry leaders.
“From January 20 to 24, I expect to see Vicenza as the undisputed capital of international jewelry trends and goldsmith industry,” says Marco Carniello, global exhibition director of jewelry and fashion for the Italian Exhibition Group (IEG), which organizes the boutique show.
VicenzaOro January will feature more than 1,300 exhibiting brands from 36 countries; 40% of those are international exhibitors, Carniello says. The show is unique in that it is the “only B2B event representing the entire supply chain,” he notes, from ready-to-wear jewelry to services to merchandising to packaging.
The show’s January edition follows a theme of helping the jewelry industry “discover more,” Carniello says. The goal is to help jewelers, manufacturers, and related businesses “explore the design and market trends that will influence the new season,” he notes.
“You’ll see an increased number of exhibiting brands and T. Gold exhibition space expanded by 10%,” Carniello says. “Many new brands will debut with their product previews in the Icon community dedicated to luxury jewelry brands, the Look community for contemporary jewelry, and the Design Room for the most sought-after independent designers.
“For the watches segment, we have introduced a brand-new community called Time, featuring about 50 exhibitors representing the entire contemporary watchmaking supply chain, including components and after-sales,” Carniello adds.
Time exhibitor Locman president Marco Mantovani says the brand is excited to be a part of the independent and established brands that will be in this new B2B area focusing on creativity, research, and innovation.
“Locman and VicenzaOro partner in a national project to value the Italian watchmaking industry with its ancient tradition,” Mantovani told JCK in an email interview. “Vicenza Fair dedicated an important space in Hall 1 to Italian watch producers. Locman is a proud partner of this project, and Vicenza is an important opportunity for the international promotion of Italian quality in fine watches.”
Additionally, January VicenzaOro will have an extra day for its VO Vintage marketplace, which features fine watches and jewelry. This area, which is open to the public, will be available Jan. 20–23. Carniello says the area will feature new seminars, giving younger watch lovers, timepiece collectors, and vintage jewelry enthusiasts educational opportunities as well.
Overall, Carniello says he has high hopes for 2023 in terms of where the jewelry industry is going, and he hopes the January edition helps fuel its continued growth.
“Young consumers like millennials and Gen Z are revolutionizing the trends of consumption,” Carniello says. “Furthermore, exports of Italian gold and jewelry is up more than 30% over the first seven months of 2021 [42% above the pre-pandemic levels of 2019].… And the sector is expected to maintain a good performance also in 2023. The market trend will slow down sooner or later, but I am convinced that the drive toward creativity and innovation to grow and do better, typical of Italian manufacturing, will always find a way.”
Top: VicenzaOro January will bring more than 1,300 exhibitors together in Vicenza, Italy, for its boutique show Jan. 20–24, which features new seminars and trend forecasts for 2023 and beyond, organizers say (photos courtesy of VicenzaOro).
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