Blogs: On Your Market / Designers

Veniroe Artfully Combines Whimsy With Luxury


The Beverly Hills, Calif.–based Veniroe has made an impression on JCK before. In 2020, one of its pieces, a bracelet in rose gold with malachite and diamonds, won the gold jewelry editors’ choice award in the annual Jewelers’ Choice Awards.

Gemma Park, founder and chief designer of Veniroe, has continued the brand’s memorable makings, with artful jewels crafted with detailed whimsy—and plenty of gemstones.

“Twenty years ago I came across colored gems while on a trip,” says Park in an email interview. “I was fascinated by the mystery of rough stones being transformed into beautiful and timeless pieces. Since then I’ve become passionate about creating jewelry and pieces of art that will last for generations. To this day, seeing these stones makes my heart race.”

Veniroe Bicycle Rabbit necklace
Bicycle Rabbit necklace in 18k white gold with diamonds, sapphire, and white shell, price on request

There’s a piece for everyone, but those looking for something to tickle their desire for fun-yet-fine jewelry will find what they seek here. The Bicycle Rabbit, shown above, depicts a bike-riding bunny that appears to fly through the air aided by sapphire birds, cradled in a crescent white shell moon. These dreamy sort of designs make Veniroe a standout, offering our weary eyes comfort with such a charming display.

Veniroe triple Barbell necklace
Triple Barbell necklace in 18k yellow gold with diamonds, $6,200

And then there’s the Barbell collection, which takes an item that one might associate with bodybuilders and gym enthusiasts and makes it approachable—even chic. “Our main idea of Barbell is ‘delightful,’ ” says Park. “It expresses fun and excitement rather than the heavy or dry feelings of a typical barbell. We wanted to show that the barbell itself can be fearless and joyful.”

Veniroe Blossom key necklace
Blossom Key necklace in 18k rose gold with colored sapphires, tsavorite, and diamonds, $5,565

No less whimsical but decidedly more “serious,” if such a juxtaposition can exist, are collections such as Blossom, a floral line comprising graceful gemstone styles in contemporary designs.

Veniroe Twin Blossom ring
Twin Blossom ring in rhodium-plated 18k gold with pink tourmaline and diamonds, $2,550

“Out of all my collections, Blossom is the most popular,” says Park. “The Twin Blossom ring has been a favorite since the beginning of my brand. We are continuing to evolve this design with different stones and color variations.”

Veniroe Secret Door necklace
Secret Door necklace in 18k yellow gold with cloisonné and sapphire, $2,200

“Since the pandemic, there’s been a significant shift in the jewelry market to meet the demands in the online marketplace,” says Park, when asked how the industry has changed over the last several years. “There has been a revitalization in jewelry purchases among the younger demographic. Design trends are shifting to a more modern and clean look. There is greater distinction in the fine jewelry styles in demand by the younger and older consumer groups. It’s been exciting to watch and be a part of this transformation in both the marketplace and design trends.”

Top: Wishes necklace in 18k yellow gold with cloisonné and diamonds, $9,600; Veniroe

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By: Brittany Siminitz

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