Brazilian jeweler Jack Vartanian, who counts actresses Anne Hathaway, Kate Hudson, and Cameron Diaz among his celebrity fans, is moving his U.S. flagship store from New York City’s Madison Avenue downtown to SoHo.

Store assistant manager Karinne Melo confirmed to JCK this morning that the retailer will be moving downtown “sometime in the fall”—a fact first reported by commercial real estate news outlet Commercial Observer.

The new store, located at 146 Spring St., between Wooster Street and West Broadway, boasts 1,200 square feet of indoor space—and a 600-square-foot outdoor patio, according to specs procured by the outlet. The circa-1910, four-story residential building has one retail space, which was previously occupied by French beauty brand L’Occitane.

Vartanian grew up working in his family’s gem and jewelry business and has been designing jewelry since 1999. His namesake brand specializes in edgy, geometric, gem-heavy designs that utilize negative space in creative ways.

“My designs suit day and night, and can be worn by women of different styles on any occasion,” Vartanian wrote on his website.

Vartanian has two stores in his native Brazil: at Iguatemi in São Paulo and at Fashion Mall in Rio de Janeiro. The jeweler’s designs are also stocked by marquee retailers including Moda Operandi and Barneys New York.

He opened his Madison Avenue flagship in 2008 with a party that made the social pages of WWD, Vanity Fair, and other major media outlets.