Vanna K’s Armenian Letter Mashtots Jewelry Collection in Gold With Diamonds

Move over Kardashian clan, because you’re not the only proud Armenians living in the United States. Enter Vanna Kitsinian, the designing force behind the Lake Balboa, Calif.–based Vanna K, an Armenian family of jewelry-makers who debuted an Armenian Mashtots Letter collection this summer to mark the centennial of the Armenian genocide. Mashtots refers to St. Mesrop Mashtots, a medieval theologian, statesman, and linguist credited with inventing the Armenian alphabet.

“The Armenian language is linguistically beautiful, aesthetically and visually ornate, and culturally priceless,” Kitsinian tells JCK. “It was important for me to create pieces that celebrated our alphabet, as our literary heritage has been and will continue to be an important part of our struggle to preserve our identity.”  

The Armenian alphabet has 38 individual letters, each available in 14k yellow, white, or rose gold. Necklaces, bracelets, cufflinks, and lapel pins are all created with milgrain etching, and diamonds are the only stones used. Retail prices start at $250 for pins. Pieces are shipping now, and no buy-in exists.

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Armenian Letter necklaces in 14k gold with 0.10–0.12 ct. t.w. diamonds on chains that are 17–20 inches in length, $600 apiece


Designer Vanna Kitsinian being flanked by Kim and Kourtney Kardashian

(Photo courtesy Vanna K)

The Style 360 blog is your editorial source for the newest jewelry trends, market analysis, trade show insights designer profiles, and more.

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