Valentine’s Promo Watch: JA’s Little Bit of Bling Sweepstakes

Jewelers of America brought back their Little Bit of Bling Sweepstakes to celebrate love and jewels on Valentine’s Day.

JA’s director of public relations and special events Amanda Gizzi spoke to JCK about the program last year, which invites people to like the Jewelry Information Center’s Facebook page and be entered in a sweepstakes for a gift card. 

A Little Bit of Bling: Valentine’s Day Edition ran from Jan. 26 to Feb. 9. and received some 2,200 entries.

The winner, who was offered a $500 gift card to any Jewelers of America member store, chose Schiffman’s Jewelers in Greensboro, N.C.

“The A Little Bit of Bling: Valentine’s Day Edition Sweepstakes harnesses the enthusiasm-generating power of social media,” said Gizzi. “Our goal is to get consumers excited about jewelry and increase awareness of our large membership. The gift card helps us share the love this Valentine’s Day with the lucky winner and the selected JA Member jeweler.”