Valentine’s Day Jewelry Sales Will Increase 5.6 Percent, Says Forecaster

On Valentine’s Day, consumers will spend 5.6 percent more on jewelry, outperforming categories like candy and greeting cards, according to forecaster IBISWorld.

The research firm says that jewelry sales will hit $1.6 billion, up from 2014’s $1.51 billion.

That outperforms categories like dining out, where spending is projected to rise 4.3 percent, as well as the holiday as a whole. Overall Valentine’s Day spending will jump 3.8 percent, it says. 

“The holiday falling on a Saturday and low fuel prices will encourage more extravagant plans and weekend getaways for couples looking to do something special this year,” a statement says.

JCK News Director