U.S. Bobsled Team Partners with Luminox

The Luminox Watch Company has become a sponsor of the U.S. Bobsled and Skeleton Federation. The agreement between the USBSF and Luminox launched at the start of the current 2008-09 season, and will run until May 2011—encompassing the 2010 Winter Olympic Games in Vancouver, Canada.
 
Luminox will provide the USBSF World Cup team with its watches made from sophisticated technology that creates durable timepieces to weather any conditions.

“Luminox is a brand that has made a name for itself by appealing to everyday people who enjoy living on the edge, give 100% at all times, and get the most out of life,” said USBSF chief executive officer, Darrin Steele. “This describes the USBSF and our athletes, so the partnership is a great fit.”

“We are very proud to have been selected by another elite group,” added Barry Cohen, founder of Luminox. “These athletes are performing at the highest level in a sport requiring split-second timing and decision making, where every little adjustment can result in a winning time.”