Blogs: Social Setting / Social Media

Twitter Is Now X, and Other Updates


Last week Twitter users awoke to a noticeable change—gone was the social media platform’s iconic blue bird, replaced with an austere black-and-white X.

X will be—is, I suppose—the new moniker for Twitter, its new logo a closer reflection of owner Elon Musk’s personal brand.

The rollout wasn’t especially smooth—remnants of Twitter were still live throughout the site post-rebranding—but it does signal the end of an era and continues Musk’s vision for the platform to be an “everything app,” not one solely based in text.

Along with the rebranding came news from Twitter—oops, X—regarding its ad revenue sharing program. Now available to eligible creators globally, the program allows users with high engagement to make money from their posts. While a previous iteration was reportedly successful for a number of creators (some earning thousands of dollars or more), the bar to qualify is high.

To take part in X’s ad revenue sharing, a creator must be subscribed to Blue or be a verified organization; have at least 15 million impressions on cumulative posts within the past three months; and have at least 500 followers. More information on the program can be found here.

And finally, in another small bit of Twitter—no, X!—news, Musk announced the platform will soon be available only in dark mode, which better aligns with its new color scheme (and is great for Tweeting—Xing?—from dark rooms, I guess?). But the following day, Musk backtracked on his statement after user feedback, saying the app plans to keep light mode but will default to dark.

Meanwhile, Meta’s competing Threads reportedly lost more than half its users in the weeks since its launch earlier this summer, so Meta looks to add more “retention-driving hooks” to the app. Time will tell.

Top: The new X logo (image courtesy of X Corp.)

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By: Brittany Siminitz

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