Trollbeads Announces New North American President and CEO

He is the eldest son of the brand’s founders

Trollbeads has appointed Robin Aagaard as president and CEO of the North American office.

He is the eldest son of the brand’s founders, Lisa and Peter Aagaard.

According to a statement, Robin (pictured) has relocated his family to Trollbeads headquarters in Princeton, N.J. He helped establish Trollbeads United States in 2011.

“I envision a connected future where our wholesale, retail, and e-commerce channels work together to provide Trollbeads to consumers however they choose to shop,” Robin said in a statement.

He replaces Brenda Berger, who joined the brand as head of the U.S. division in 2013.

(Image courtesy of Trollbeads)

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