Tristan Boyer de Bouillane has been named general manager at Perrelet, the Swiss watch brand. 

Boyer de Bouillane will focus on the international expansion of the brand. He previously worked at Philippe Charriol and Daniel Roth & Gerald Genta and most recently was the Asia Pacific sales director for Breitling. 

“We intend to strengthen Perrelet’s legitimacy…by offering in due course exclusively self-winding watches equipped with our own movement,” Boyer de Bouillane said in a statement.

JCK