TRENDZ 2001

Trendz 2001

The jewelry industry’s premier source for new products.

Trendz is divided into six sections segmented according to consumer lifestyles, including:
1. spectacular style
2. everyday elegance
3. affordable indulgence
4. designers
5. just say I do
6. timely treasures

Excitement.  Pizzazz.  Style.   Color.
And trend-setting new product.
All this and more is promised in every issue of JCK’s new publication, Trendz.

New products are the lifeblood of every business, and that’s especially true in the jewelry business. Trendz, a sleek new magazine, published by JCK provides manufacturers the opportunity to “wow” retailers with their latest trends in product design. This European-style, large-format photo book, designed to be a countertop selling tool, will spotlight your jewelry’s visual appeal using striking photography that emphasizes the beauty of fine jewelry. The publication provides a distinctive venue to help you get new product to market in time for the two key selling seasons—Spring and Fall.

Whether you specialize in designer jewelry, high-end classics, or the most basic and affordable elements of a beginner’s jewelry wardrobe, Trendz showcases the latest, most fashionable product designs the industry has to offer.

Tastes change, and styles change, but consumers’ interest in acquiring beautiful things remains constant. Trendz helps take the mystery out of the process and helps retailers focus on the most important factor driving their business: new jewelry and the enthusiasm it generates.

Don’t miss out on the opportunity to be part of this exciting new concept in marketing. Make certain your company is positioned to take advantage of the high visibility and exposure this new publication provides.

2001 Advertising Rates

Unit 1x 2x
2 page spread $15,000 net $13,300 net
1 page 8,800 net 7,800 net
1/2 page 6,400 net 5,600 net
Ad Index logo 250 net 250 net

Consult Publisher on premium positions, rates and availability.
Because JCK will be designing ads, rates are net amounts.
If you elect to provide your own transparency or digital file, deduct $500 from the rates listed above.
*2x rate is available to those advertisers who participate in both the Spring and Fall 2001 editions.

Issue & Closing Dates

ISSUE Orders Due Product/Materials
Spring Edition 12/10/00 12/20/00
Fall Edition 7/2/01 7/10/01

Submission Instructions
1. Submit your insertion order indicating the size of your ad and the appropriate category for your merchandise.
2. Provide copy to be incorporated into your ad: company name, 15 word product description, include phone, fax, e-mail and web site. (note: due to the distinctive design of Trendz, we will not include company logos on ad pages).
3. Select 3 to 4 pieces of jewelry to be photographed for your advertisement. We can accept up to 5 pieces for a full-page advertisement (size of jewelry will dictate number of pieces we will be able to use in ad). Two or three products are suggested for half-page advertisements.
4. Send insured merchandise (include a return envelope and insurance form) along with a copy of your insertion order to:

Laurie Seniuk Photo Design
732 Sansom Street
Philadelphia, PA 19106
215-629-0295

JCK will return products after the photo shoot. Please be prepared to leave product for at least two weeks so we can guarantee the best possible layout, photography and color reproduction.

Upon completion of the issue, JCK will send you a disk containing your advertisement for your use in trade advertising, trade supplements, postcards, direct mail, web sites and displays. The advertisement may not be used for billboards, national consumer magazines and their web sites, books or other special projects. These uses can be negotiated separately with the photographer.

Supplied Art
Although we prefer to have all jewelry shot by our photographer, we can accept transparencies or digital files. However, due to the distinctive layout, art will need to be supplied as follows:

• All products must be shot on a white background.
• JCK reserves the right to silhouette, alter or edit your art to fit Trendz ad specifications.

Digital Specifications
Files must be saved in the following manner:
TIFF format for PC platform (we can accept Mac)
CMYK mode
300 pixels per inch
133-line screen
We accept files stored on CD or 100 MB zip disk.

Transparencies
Prefer 4″x 5″, however 7″x 10″ transparencies are acceptable.
All supplied art should be sent directly to the photographer.

Mailing Instructions
Send ad insertion order and copy to:
JCK Trendz
Ad Production Dept.
Valley Forge Park Place
1018 West 9th Avenue, 3rd floor
King of Prussia, PA 19406
(610) 205-1117 • Fax (610) 205-1139

Subscribe to JCK Magazine
Regional Sales Managers 

The Jewelry Industry’s Premier Source For New Product

 Published prior to the two key selling seasons – Spring and Fall, TRENDZ is designed to present a showcase of the latest, most fashionable product designs the industry has to offer with it’s large-format European-style layout.

Whether you specialize in designer jewelry, high-end classics, or the most basic and affordable elements of a beginner’s jewelry wardrobe you should receive regular copies of TENDZ.

Don’t miss out on the opportunity to be part of this exciting new concept of marketing, subscribe to Trendz.

One year (two issues) subscription to Trendz in the United States is $30.00, Canada is $45.00 and all other countries $60.00 for International surface delivery. Single copies available.

To start delivery of Trendz, call 1-800-662-445 or 818.487-4553 between 5am and 5pm Pacific Time.
Fax: 818-487-4550 Email: custserv@espcomp.com

CHANGE OF ADDRESS:
Fax your previous address and new address information to 818.487.4553

GENERAL INQUIRES CONCERNING YOUR ACCOUNT:
Call 1-800-662-445 or 818.487-4553 between 5am and 5pm Pacific Time.
Fax: 818-487-4550