Trend File: The Case for Stocking Hair Jewelry

Modern brides love hair jewelry—plunge into any bridal-themed Pinterest page for proof of that.

The popularity of hair jewelry and accessories on the red carpet, as seen on Charlize Theron, Ruth Negga, Jennifer Lawrence, Emma Stone, and just about every other in-demand starlet, has spilled over into bridal style. And fashion website Lyst revealed last month that sales for hair clips and headpieces have spiked 39 percent since 2017.

There’s even an “it” hair accessory designer: Simone Rocha. The Dublin-based designer’s bejeweled clips, barrettes, and combs have been spotted on several street-style stars.

It’s a category jewelers who do brisk business with bridal and wedding rings should seriously consider stocking. You sell every other jewel type a bride wears on her big day—why not give her some fun and fantasy-filled options for wearing jewels in her hair, instead of sending her on to Nordstrom or Anthroplogie to hunt for hair goodies?

Affluent brides may be drawn to real-deal diamonds tucked into their manes, but the majority of brides will be drawn to plated and fashion pieces that photograph beautifully (so have some size to them).

Here are a few hair jewelry brands and styles worth considering.