TOUS Partners With (RED) in Fight Against AIDS

The Spanish jewelry brand TOUS has created a bracelet to support the (RED) charity’s fight against AIDS.

After a visit to New York City, Madame Tous, owner of the company, became inspired to help out with the cause. “I was meandering through the city when I saw a shop window that was beautifully designed and fully dedicated to (RED) products,” Tous tells JCK. “When I got back to Spain I read up on the project and immediately contacted (RED) to get the process started.”

The bracelet features a vermeil disc with TOUS’ iconic bear on a red nylon cord. “We wanted to create a product that was clearly identifiable as TOUS but that also brought attention to the association with (RED),” Tous says. “The bear is not only the brand symbol of TOUS, but also a simple and strong symbol of hope and love.”

The bracelet, which retails for $119, will be on sale for the next year and can be purchased at any of the company’s 36 stores throughout the United States. TOUS will contribute 5 percent of each bracelet sale to the Global Fund to Fight AIDS.