Tory Burch Designs Collection of Fitness Wearables

Jumping on the bandwagon of wearable tech and fashion, Tory Burch has designed a collection of wristbands and necklaces for Fitbit. 

Products in the collection include a brass pendant, bracelet, and silicone wristbands. Price points range from $38 to $195.

The Fitbit Flex wristband tracks a user’s steps taken, distance traveled, calories burned, active minutes, and sleep. It syncs via Bluetooth to wireless devices.

“Our partnership with Tory Burch has taken wearable-device fashion to another level,” said James Park, CEO and cofounder of Fitbit, in a statement.


Tory Burch’s Fitbit Flex

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JCK News Director