Jumping on the bandwagon of wearable tech and fashion, Tory Burch has designed a collection of wristbands and necklaces for Fitbit.
Products in the collection include a brass pendant, bracelet, and silicone wristbands. Price points range from $38 to $195.
The Fitbit Flex wristband tracks a user’s steps taken, distance traveled, calories burned, active minutes, and sleep. It syncs via Bluetooth to wireless devices.
“Our partnership with Tory Burch has taken wearable-device fashion to another level,” said James Park, CEO and cofounder of Fitbit, in a statement.