To Blog or Not to Blog: What’s a Jeweler to Do?

Honorary #socialjewels Twitter panelist Margaret Halpin, marketer for MMA International, posed the following to me in an email exchange last week:

To blog or not to blog, that is the question. Whether ’tis nobler in the mind to suffer the slings and arrows of creating quality content, or to take arms against a sea of mediocre blog posts and by opposing end the added SEO optimization.

Halpin then launched into an argument in favor of jewelers taking up their trusty keyboards and becoming one with the blogosphere. (You can see her response in the September 2012 issue of JCK.)

She wasn’t the only one who had blogging on the brain. Barbara Palumbo emailed me a couple of days before I hosted a #socialjewels Twitter panel to discuss whether or not blogging was in a jeweler’s best interest. In her opinion, blogging is especially important to an e-tailer because if their clientele is savvy enough to buy online, then they’re likely blog readers as well. She also feels that blogging connects people in a more substantial way than other forms of online content. One of the highlights of blogging she says is “knowing that someone may/will walk away from reading it with any type of emotion. Emotions are what affect life.”

So jewelers adopting a blog on their website seems like a no brainer, right? Some of the other #socialjewels tweeters weren’t so sure.

Here are the top tweets from our discussion last week. If you want to weigh in on the issue, reply in the comment section, email dford@jckonline.com, or tweet @danielfford with the hashtag #socialjewels.

Most of you either have a personal or professional blog. In general, what do you get out of blogging?

What content do you like reading in a blog in general?

How often do you visit your favorite blogs?

How important is a blog for a jeweler, designer, or manufacturer’s website?

Should the tone be more personal or professional? Or a mix of both?

What are some of your favorite jewelry industry blogs? And favorite blogs in general?

What is the one piece of advice you’d give someone in the jewelry industry starting a blog today?