Swiss watch company Tissot will be the presenting sponsor of the IndyCar Series race on June 4 at The Soul of American Road Racing in Watkins, Glen, N.Y. The race will be titled: the 2nd Annual Watkins Glen Indy Grand Prix presented by Tissot.
The partnership extends through the 2006 race season and gives the Swiss watch brand rights to “Official Timekeeper” and “Official Watch” status at the track, as well as prominent branding at the start/finish line and other benefits.
Tissot announced a partnership last year with Danica Patrick, 2005 Bombardier Rookie of the Year. Patrick became an ambassador for Tissot last season, giving the brand entry into the IRL.
Tissot will also hold a soon-to-be-announced press conference with Patrick to formally unveil her new T-Touch Limited Edition watch, on site at Watkins Glen International. Only 500 of her special limited edition watches will be produced worldwide.
The Indy Racing League’s IndyCar Series & Indy Pro Series along with and the Zippo Historic Grand Prix will all take to the track June 2-4. Race action will begin on June 3 with the 25th Running of the Sahlen’s Six Hour of The Glen Rolex Sports Car Series.