Tissot Marks Patrick’s Win with New Watch

Tissot Swiss watches congratulated its ambassador Danica Patrick on her historic Apr. 21 IndyCar win in the Japan 300—making racing history as the first woman to ever win a race in the sport of U.S. open-wheeled racing.

Patrick has been a brand ambassador for Tissot since 2005. Marking her achievement, Tissot is releasing the new PRC 100 Danica Patrick Limited Edition chronograph.

The women’s watch has tapered rows of 27 top Wesselton diamonds around a mother-of-pearl dial in an angular case and a case back engraved with Danica’s signature, with either a stainless steel bracelet or white rubber strap.