TikTok Reports Most Successful Black Friday Weekend Ever

By Brittany Siminitz | December 08, 2025

TikTok’s report on its Black Friday and Cyber Monday (BFCM) results supports the National Retail Federation’s declaration that the holiday shopping season got “off to a great start.”

“We saw nearly 50% more shoppers who bought something on TikTok Shop in the U.S., compared to the BFCM campaign period last year,” TikTok said, adding that its sales exceeded $500 million over the four-day period immediately following Thanksgiving Day.

Economic uncertainty didn’t seem to affect the shopping habits of TikTok users, who took to the app’s live shopping feature to make purchases of trending products. TikTok reported that BFCM livestreams experienced 84% sales growth over last year, with the 760,000-plus livestream sessions generating more than 1.6 billion views.

“Live shopping is where brand love starts—it’s a dynamic, interactive experience that deepens how our users connect with brands on TikTok,” said Patrick Nommensen, head of strategic initiatives for TikTok Shop in the Americas. “That immediate, real-time engagement—introducing audiences to new products, demonstrating their value, and facilitating direct interaction—is what builds trust, strengthens community, and turns interest into long-term loyalty.”

A couple of days after Thanksgiving weekend, Digiday published an article about how TikTok Shop is shedding its image as a second-rate shopping destination. “TikTok Shop, once synonymous with rock-bottom prices, is getting more expensive,” the article read. It cited data by e-commerce intelligence firm Charm that showed TikTok Shop prices climbing across more than a dozen key categories—including fashion accessories, which saw a 42% rise in average unit price during April–October compared with that period last year.

While an increase in reputable and established brands selling on TikTok Shop gets some credit for the improvement, according to Digiday, the publication also points to higher tariffs, which have forced many brands to raise their prices. “The impact of tariffs and the growth of TikTok Shop make it difficult to isolate the exact causes of price changes,” Charm CEO Alex Nisenzon is quoted as saying. After the Trump administration begin implementing new tariffs, average unit prices for fashion accessories and bags/luggage soared 70% year-over-year in May and rose over 60% for women’s apparel, the article said.

In its report, TikTok promised plenty of additional live shopping events throughout the holiday season, ensuring TikTokShop will bring in more revenue before the year is up.