Industry / Retail

Tiffany’s New NYC Flagship Briefly Catches Fire


The area surrounding the Tiffany Landmark store on Fifth Avenue in New York City—its venerable flagship that made headlines with its multimillion-dollar reopening in April—was engulfed in smoke from a fire the morning of June 29.

“Prior to store opening hours, an electrical fire broke out in the basement on the periphery of the Tiffany Landmark on Fifth Avenue,” said a statement from the company.

“The fire has been put out and we are working with the New York Fire Department to take precautionary measures to ensure the safety of our employees and clients…[including] inspection by the fire marshal.”

The New York Post reported that 100 people had to be rushed from the building and that there were two minor injuries. “It was an underground transformer, either overheating or some type of electrical issue,” FDNY Battalion 8 Chief Richard Blasi said, according to the Post.

“It’s an outside transformer fire, which had nothing to do with the [store]. It was isolated. All we had to do was stand by and make sure there was no extension until ConEd cut the power to it.”

This story has been updated with latest news. 

Top: A scene from the fire (photo courtesy of @seththeile)

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By: Rob Bates

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