Tiffany has unveiled its 2014 holiday ad campaign, including shoppable videos on its website.

The main 30-second advertisement, which combines animation by Psyop and images of Tiffany jewelry, was created by Ogilvy & Mather. It is set to the song “Out of the Blue” by Chauncey Jacks.

A longer version of the spot can be seen on the Tiffany website, with the animation used throughout to illustrate the company’s holiday gift guide. The gift guide also features 10 additional shoppable videos, where customers can click on products within the video to reveal their information (and, of course, purchase them). 

A still of one of the shoppable videos

JCK