Tiffany to Debut a Men’s Store in Japan

Tiffany & Co. said Tuesday that it plans to open a boutique for men in Japan.

Called, “Tiffany & Co. The Men’s Store,” it will be located on the first floor of the renovated men’s building of Isetan Department Store in Shinjuku. Scheduled to open in early September, the boutique is Tiffany’s first to focus exclusively on men’s jewelry and accessories.

Tiffany will introduce new merchandise specifically designed for men at this boutique, including a new collection featuring the exclusive Tiffany Lucida diamond set in white gold. The men’s collections will also include Tiffany diamonds set in platinum and 18K gold; designs from Paloma Picasso, Elsa Peretti, Jean Schlumberger, and Frank Gehry; watches, and accessories.