Tiffany & Co.’s First Collection From Reed Krakoff Was Inspired by Paper Flowers

Reed Krakoff, the former fashion designer Tiffany & Co. tapped to be its chief artistic officer in January 2017, has debuted his first collection for the iconic jewelry house—a platinum-and-gemstone line that takes inspiration from the cutting and layering of paper flowers.

The Tiffany Paper Flowers collection, an offering of high and fine pieces that debuted online and in select Tiffany stores today, “is about the idea of a flower, cut from paper,” according to a company statement. “These are flowers of the imagination, as though a bloom had been scattered by the wind.”

At the heart of the collection is a graphic flower motif that features layered petals anchored by a platinum pin. Pieces are largely swathed in colorless diamonds, but there are a few blue and yellow accents, courtesy of yellow diamonds, tanzanite, and sapphires.

Tiffany Paper Flowers necklace

Tiffany Paper Flowers platinum necklace with tanzanite

Tiffany Paper Flowers necklaces
Tiffany Paper Flowers platinum-and-diamond pendant necklaces

Tiffany Paper Flowers rings and earrings
Tiffany Paper Flowers diamond-and-platinum earrings with tanzanite and platinum-and-diamond rings 

“Paper Flowers is about stripping away all of the rules associated with fine jewelry,” said Krakoff in the same statement. “Luxury shouldn’t always mean formality, so we used precious stones and the finest materials, but in a way that you can live with every day.”

The range includes pendants, earrings, bracelets, and rings. More simple pieces include pendant necklaces with diamond-set platinum flowers and diamond floral post-back earrings.

The collection’s most lavish pieces include drop earrings with the flower motif topping a cascade of multi-carat diamonds and a diamond bib necklace featuring more than 68 cts. t.w. of pear-shape and round brilliant diamonds, each asymmetrical petal gracefully connected to another.

The sheer opulence—and floral theme—feel retro. But the collection also feels right on the money in terms of brand positioning for Tiffany.

Tiffany T and Tiffany HardWear, the brand’s most recent mega-collections, echo the casual-luxe vibe of legendary Tiffany & Co. designers Elsa Peretti and Paloma Picasso. But Tiffany Paper Flowers recollects the whimsy and big-gem luxury of the house’s most revered designer, Jean Schlumberger, whose wildly creative pieces positioned Tiffany at the top of the fine jewelry food chain in the 1950s and 1960s.

Krakoff’s designs may be new, but they’re classic Tiffany.

All images courtesy of Tiffany & Co.

JCK Magazine Editor

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