Tiffany Opens Boutique in Seoul

Tiffany & Co. on Wednesday opened a store in Seoul, Korea. The 1,100 gross-square-foot boutique is located in the Shinsegae department store at. With this new boutique, Tiffany’s products are available in 11 authorized retail locations in Korea.

“As Seoul’s first department store built in 1930, Shinsegae is an architectural treasure that, along with other buildings in the area, has been designated a historic landmark by the City of Seoul,” said Michelle Kim, managing director, Tiffany & Co. Korea. “We are honored to be part of the store’s re-opening excitement after a two-year renovation, and further honored to have a presence in this setting of culture and tradition, with its elegant square and beautiful fountain. The design of the Tiffany & Co. boutique respects this great heritage that provides us with a unique and gracious environment to present our own heritage of quality and craftsmanship for which we are known throughout the world.”

The boutique combines architectural details of Tiffany’s famous New York flagship store, including Makore wood and stainless steel framed showcases and vitrines. Among the store’s collections are the jeweler’s diamonds in platinum and 18k gold settings; exclusive designer collections of Elsa Peretti, Paloma Picasso, Jean Schlumberger, and architect Frank Gehry; fine and engagement jewelry; watches; sterling silver jewelry; and a selection of accessories and gifts.