Tiffany & Co. Tops List of Most Searched For Brands in U.S.

Tiffany & Co., Swarovski, and Cartier top the list of the most searched for brands in the United States, according to exclusive research provided to JCK by the Digital Luxury Group, a New York City–based firm that analyzes online consumer searches.

Utilizing a methodology that enabled the analysis of 16 million online searches performed in the United States on Google and Bing from January 2012 to September 2012, the Digital Luxury Group also discovered the most searched-for collections, in-demand materials, and more.

“Searches are a relevant indicator of consumer interest,” says Florent Bondoux, Digital Luxury Group’s head of strategy and intelligence. “In traditional market research methods—like surveys—people tend to be influenced by the way the question is asked. The method we developed completely erases those biases. Why? Because when someone is creating a search, he’s completely anonymous; he doesn’t need to impress his wife or his neighbor.”

Most In-Demand Jewelry Materials

  • Silver 48.17%
  • Gold 44.67%
  • Platinum 4.24%
  • Rose Gold 2.33%
  • Yellow Gold 0.6%

Most Searched-For Jewelry Brands

  1. Tiffany & Co.
  2. Swarovski
  3. Cartier
  4. Chanel
  5. David Yurman
  6. Harry Winston
  7. Fred
  8. De Beers
  9. Neil Lane
  10. Bulgari
  11. John Hardy
  12. Dior
  13. Chopard
  14. Van Cleef & Arpels
  15. Graff
  16. Baccarat
  17. Links of London
  18. Louis Vuitton
  19. Fabergé
  20. Scott Kay
  21. Tous
  22. Judith Ripka
  23. H.Stern
  24. Roberto Coin
  25. Tom Binns
  26. Charriol
  27. Pomellato
  28. Nakshatra
  29. Marco Bicego
  30. Piaget

Most Searched-For Jewelry Collections

  1. Tiffany & Co. Return to Tiffany
  2. Van Cleef & Arpels Alhambra
  3. Chanel Ultra
  4. Chanel Camélia
  5. Cartier Panthère de Cartier
  6. Tiffany & Co. Atlas
  7. Judith Ripka Heart
  8. Louis Vuitton Heart
  9. Harry Winston Heart
  10. Links of London Friendship
  11. Chopard Happy Diamonds
  12. Fabergé Imperial
  13. John Hardy Naga
  14. John Hardy Kali
  15. John Hardy Bamboo
  16. Chopard Imperiale
  17. John Hardy Dot
  18. Judith Ripka Canary
  19. Judith Ripka Evil Eye
  20. Scott Kay Sterling
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