Tiffany & Co., Swarovski, and Cartier top the list of the most searched for brands in the United States, according to exclusive research provided to JCK by the Digital Luxury Group, a New York City–based firm that analyzes online consumer searches.
Utilizing a methodology that enabled the analysis of 16 million online searches performed in the United States on Google and Bing from January 2012 to September 2012, the Digital Luxury Group also discovered the most searched-for collections, in-demand materials, and more.
“Searches are a relevant indicator of consumer interest,” says Florent Bondoux, Digital Luxury Group’s head of strategy and intelligence. “In traditional market research methods—like surveys—people tend to be influenced by the way the question is asked. The method we developed completely erases those biases. Why? Because when someone is creating a search, he’s completely anonymous; he doesn’t need to impress his wife or his neighbor.”
Most In-Demand Jewelry Materials
- Silver 48.17%
- Gold 44.67%
- Platinum 4.24%
- Rose Gold 2.33%
- Yellow Gold 0.6%
Most Searched-For Jewelry Brands
- Tiffany & Co.
- Swarovski
- Cartier
- Chanel
- David Yurman
- Harry Winston
- Fred
- De Beers
- Neil Lane
- Bulgari
- John Hardy
- Dior
- Chopard
- Van Cleef & Arpels
- Graff
- Baccarat
- Links of London
- Louis Vuitton
- Fabergé
- Scott Kay
- Tous
- Judith Ripka
- H.Stern
- Roberto Coin
- Tom Binns
- Charriol
- Pomellato
- Nakshatra
- Marco Bicego
- Piaget
Most Searched-For Jewelry Collections
- Tiffany & Co. Return to Tiffany
- Van Cleef & Arpels Alhambra
- Chanel Ultra
- Chanel Camélia
- Cartier Panthère de Cartier
- Tiffany & Co. Atlas
- Judith Ripka Heart
- Louis Vuitton Heart
- Harry Winston Heart
- Links of London Friendship
- Chopard Happy Diamonds
- Fabergé Imperial
- John Hardy Naga
- John Hardy Kali
- John Hardy Bamboo
- Chopard Imperiale
- John Hardy Dot
- Judith Ripka Canary
- Judith Ripka Evil Eye
- Scott Kay Sterling
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