Tiffany Appoints Ogilvy As Ad Agency

Tiffany & Co. has appointed Ogilvy & Mather Worldwide to handle its global marketing. 

The company confirmed it was looking for a new agency in October.

Ogilvy & Mather will provide brand positioning and advertising support for Tiffany & Co. globally, including print, digital, video, and out-of-home. The agency will work with the retailer’s in-house marketing department.

Tiffany chose Ogilvy because of its experience in luxury and global reach, Caroline Naggiar, senior vice president and chief marketing officer for Tiffany & Co., said in a statement.

“We are thrilled to have the privilege of partnering with such an iconic brand,” said Chris Garbutt, chief creative officer of Ogilvy & Mather Paris and New York, in a statement. “From a creative point of view, it’s exciting to have the opportunity to develop emotionally inspiring work.”

 

 

 

JCK News Director