Can These 89 Words and Phrases Boost Your Online Conversion Rate?

Ashlyn Carter—founder of the Ashlyn Writes, a website filled with smart tips and tricks for creating snappy and effective marketing copy—calls herself a “conversion copywriter,” because she writes sales copy with conversion in mind.

To help others do the same, she recently posted a list of 89 (which she mistakenly billed as 88) words and phrases she believes, when deployed artfully, can boost a business’s online sales.

“The words accompanying your visuals are what actually help someone decide if what you’re offering will serve them or not,” she wrote in the same blog post. “Helping them discern this—helping them figure out if something is for them or not—that’s simply good customer service!”

Carter categorized the phrases and words into four “buckets” that compel consumers to action. They are: imply exclusivity (create the feeling that not everyone can have an item); imply scarcity (create the feeling that there are limited numbers of an item); lower risk (call out safety nets in your business, including free returns); and power words (language that thrills and inspires).

Here are the 88 words and phrases, listed by category.

Imply Exclusivity:

Members only
Login required
Class full
Applications closed
Request invitation
Apply to be a founding member
Exclusive
Become an insider
Be the first
Get it before anyone else
Only available to subscribers
VIP
Wanted
Competitive
Select

Imply Scarcity:

Limited offer
Only 10 available!
Just 3 spots left
Spots running out
Get while they last
Early-bird rate ends soon
This month only
Only available here
Last chance

Lower Risk:

Certified
Cancel any time
Best-selling
Crowd favorite
Money-back guarantee
Happiness guarantee
No questions asked
Ironclad
Guaranteed
Backed
Results
Secure
Battle-tested
Tried-and-true
Try before you buy
Verify
Endorsed
Professional
Popular
Expert
Easy
Reliable
Refundable

Power Words: 

Premier
Pioneer
Complete
Signature
Save
Plus
Bonus
Create
Improve
Better
Best
Immediately
Instantly
Discover
Profit
Learn
Know
Understand
Grow
Powerful
Win
Hot
Secret
Inspires
Promote
Increase
Develop
Reduce
Unlock
Fundamentals
Announcing
Introducing
Ultimate
Sure-fire
Unsurpassed
Complete
Breakthrough
Instructive
Superior
Unparalleled
Bottom-line
Helpful

Reading the list, I’m impressed with how un-“salesy” it is. There are plenty of nudge-y action words and phrases, but they can easily be integrated into the informal-feeling messaging consumers are acclimated to on social media and beyond—even from established brands.

Do you have phrases or words that you feel have worked wonders on your website or social pages? Let me know in the comments below.

(Photo: Pexels)

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JCK Magazine Editor