We are great believers in the idea that every person should have a good working wardrobe of jewelry. There are six guiding concepts to developing and maintaining a jewelry wardrobe:
1. No two wardrobes are alike. Your jewelry wardrobe is a reflection of you and your own specific tastes. It shouldn’t be a duplicate of anyone else’s.
2. An item’s price is irrelevant. Don’t be afraid to pair a piece costing thousands of dollars with one costing a fraction of that. Mix and match and see what works well together.
3. Consider having a signature piece of jewelry, one you wear frequently. It may be that the actual piece is unique or it may be the way you wear it that makes it distinctly yours.
4. Have more than one outfit in your wardrobe. An outfit is a group of jewelry you wear together and can range from casual to dressy. Some pieces of jewelry will coordinate with many different outfits. Again, mix and match and see what works.
5. You don’t have to have just one of anything. This includes your wedding band. Tastes change over time. Why not go with what you like?
6. Any jewelry you wear every day should be something you love wearing. Your everyday pieces should be in good condition, should work with the rest of your wardrobe, and should reflect a style you’d like to repeat in your other pieces. If your everyday jewelry is starting to show signs of wear, have it fixed, upgraded, or replaced.
These are concepts worth conveying to your customers. Over the next two weeks, we’ll be expanding upon each of these concepts in more depth.
Consider how these concepts might help you help your customers. Are there any additional concepts for jewelry wardrobe building you would add to our list?