The Challenger: Shine
by Collé, Collé Products, Mountain Lakes, N.J., 877-258-8287; colleproducts.com

The Claim: A new
luxury jewelry cleaning mousse—“the first of its kind,” according to the
company—is “designed to safely and conveniently clean all your pieces in an
environmentally sustainable manner (all materials are nontoxic and all packaging
is 100% recyclable),” according to a release. “It only takes 3–5 minutes to
make your jewelry SHINE and you will be able to bring back the luster and
sparkle of your favorite pieces without a trip to the jeweler.” (Note: A
percentage of proceeds from Collé Corp. will be donated to the United Nations support
One to World, a program that promotes international cooperation among students
all over the world to foster communication and tolerance.)

Target: “Safe to
use on all of your favorite gold, silver, platinum and diamond pieces, in
addition to your costume jewelry. Though not recommended for emeralds and
pearls.”

Cost: A 3.0 ounce
container retails for $14.95.

Shine by Collé, Collé Products, Mountain Lakes, N.J., 877-258-8287;
colleproducts.com

JCK