A Verragio ring featured on the website of Florida retailer Raymond Lee Jewelers has been pinned 63,000 times
Women’s website Hello Giggles sought out to find the most-pinned engagement ring on Pinterest, and the winner may surprise you.
The most-pinned ring features a setting designed by Verragio, and the specific image that has been pinned 63,000 times is from Raymond Lee Jewelers, the Boca Raton, Fla., retailer.
The design is the Venetian 5013R, which is available in 14k gold, 18k gold, and platinum. It has lace embellishments inside of the shank, a pavé-set band, a twisted split shank halo setting, and two round brilliant-cut diamond sides. The band as pictured features a 1 ct. cubic zirconia and 0.45 ct. t.w. accent diamonds. (The listing notes that the center diamond is sold separately, and the setting can be customized to fit any stone.)
JCK called Raymond Lee Jewelers to see if the online fervor had reached their store, and it had. E-commerce director Alyce Billeter says the store has received several inquiries about the ring this week.
“The ring does great, and the brand does great as well,” she says. “I think the reason the ring does so well is because it really does have attention to detail. Millennials love this style of ring. It’s got the lacework on it that is inspired by vintage details, but it still looks modern from the top of the ring. It’s the attention to detail that they’re drawn to.”
Billeter says the retailer sees an even mix of people buying the ring and keeping the center CZ, bringing their own diamond, and buying a diamond through the store.
“The setting is $4,300 with the CZ,” she says. “Some customers truly want that ring more than the diamond itself. To them the detail and the style is more important, and maybe down the line they will upgrade to a diamond.”
The success on Pinterest, and now the virality of the Hello Giggles article being rewritten and repurposed across other media outlets is a dream for online marketers.
“We’ve had people doing social media for the last three years, we’ve been doing it longer than that, but we’ve had a focus for three years,” she says. “The success of this ring was all organic reach. Nothing was paid for this particular ring. I think that speaks volumes about the crowd that has been repinning it. I think an older generation trends toward more simple designs, solitaires, but this ring has really resonated with the younger generation. The picture is very relatable to girls in their 20s to 30s who are looking to get engaged. It’s something detailed and different.”
Ed note: Due to a reporting error, the ring noted in this article is not, in fact, the most pinned ring on Pinterest. Please see this follow-up article for further commentary.
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