The stats will not be news to ‘JCK’ readers; we partnered with The Knot to feature the study in our September bridal supplement
The Knot has released the results of its 2015 jewelry and engagement study to the general public to coincide with proposal season, the months between November and February, when 38 percent of engagements happen.
The stats will not be news to JCK readers, however—JCK partnered with The Knot to feature the study in our September bridal supplement.
“With engagement ring spend on the rise, we’re seeing men put more thought, time, and energy into buying the perfect ring and creating a more memorable proposal,” said Kellie Gould, editor-in-chief of The Knot. “Believe it or not, brides are taking an active role in their engagement, too. In fact, more brides than ever are researching what they want in a ring and dropping hints to their husband-to-be. Our study even reveals that a majority of brides know the cost of their engagement ring.”
To celebrate the release of the biannual study, The Knot is sponsoring a proposal season sweepstakes. Newly engaged couples are invited to share their proposal stories for a chance to win a grand prize package that includes $5,000 toward custom wedding bands from Simon G.
Among the trends highlighted in the study: Men are spending more on engagement rings and spend average of 4.8 months researching and 3.6 months shopping for the perfect ring, 45 percent of grooms propose in a public place, and round diamonds are the most popular cut.
For the full results of the study, see our feature from the September bridal supplement.