The Jewelry Exchange, the privately owned direct-diamond importer with 16 U.S. locations, has signed a multiyear extension of its partnership with Synchrony Financial.

Synchrony Financial has provided the Jewelry Exchange and its customers private label credit card financing since 2005.

“The program renewal with Synchrony Financial will allow us to expand our promotional offers and provide additional value and benefit to our customers,” said Sylvia Trujillo, chief financial officer of the Goldenwest Diamond Corp., the Jewelry Exchange’s parent company. “We are excited about the renewal and extending our relationship, which began over a decade ago.” 

“Our research clearly shows that jewelry shoppers place value in the availability of financing,” said Glenn Marino, executive vice president and CEO of payment solutions for Synchrony Financial. “We’re pleased to continue working with the Jewelry Exchange to provide this important option to their customers and help them increase loyalty and repeat business.”

JCK