The Golden Doughnut

A Brooklyn, N.Y., restaurant is selling a $100 fried treat, and people are buying

The Manila Social Club in Brooklyn, N.Y., is offering a doughnut coated in gold flakes for $100.

The doughnut features 24k gold flakes and icing made with Cristal champagne. Inside, it is filled with Ube mousse, which is made from mashing purple yams and champagne jelly.

The restaurant, which specializes in Filipino cuisine, created the unique doughnut to celebrate the New Year. The restaurant normally offers Ube doughnuts, featuring yam frosting but not the gold, for $40 per dozen.

“I wanted to add something [to the menu] for the new year to celebrate how long we have been going,” head chef and owner Björn DelaCruz told the food blog First We Feast. “I didn’t know people would go and order a dozen [of these] at a time! But then again, it is New York, and there are people willing to put down a grand for a dozen doughnuts.”

When asked how many of doughnuts had sold, DelaCruz declined to answer. But he did say that the doughnut, which was originally created just for the holidays, has had enough interest that it will be available to order throughout the year on the restaurant’s website

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