The Atlanta Jewelry Show returns to the Cobb Galleria Centre March 2-4, 2002. Sponsored and produced by the Atlanta-based Southern Jewelry Travelers Association (SJTA), the show puts the spotlight on buyer services and product resources. SJTA continues to enhance and fine-tune the show’s offerings and amenities, including the SJTA U Seminar Program, “Market Day at AmericasMart,” “Point of View” gallery, and other business-building features and services.

“The SJTA wasn’t created to run trade shows for profit. We’re here to create a profitable business environment for our sales representative members and the Southeast region’s independent jewelry retailers,” says Carol Young, executive director, SJTA. “As such, we focus all of our efforts on building the most convenient, comfortable, and cost-effective show environment possible. From little things like free parking and discounted hotels rooms to the bigger concerns, such as product selection and free educational programming, we’re doing everything we can to provide a one-stop resource for quality merchandise and business development opportunities.”

The Atlanta Jewelry Show will run from Saturday, March 2 through Monday, March 4 at the Cobb Galleria Centre. Show hours are 10 a.m.-6 p.m. on Saturday, 10 a.m.-7 p.m. on Sunday, and 10 a.m.-4 p.m. on Monday.

With more than 800 booths, the Atlanta Jewelry Show gives Southeast retailers a chance to meet with their local sales representatives and explore the newest introductions from top name companies and up-and-coming designers in virtually every product category, including antique, bridal, designer, diamond, pearl, platinum, gold and sterling jewelry, as well as charms, earrings, loose colored gemstones, diamonds, watches, tools, and more.

In addition, buyers will have a number of opportunities to learn business-building techniques from industry experts. All programs are free and advance registration is required for the Lunch & Learn Programs listed below. To pre-register, attendees should call 404.634.3434 or 1.800.241.0399. Programs include:

Show highlights include:

* “What to do with Old Inventory,” presented by Dan and Lori Askew of The Vantage Group.
* “Color Seal of Confidence,” presented by: Douglas K Hucker, AGTA GG executive director.
* “Glow With Gold,” presented by: Rick Bannerot, World Gold Council U.S. advertising & marketing manager.
* “Advertising: Separating the Wheat from the Chaff,” presented by: Mike Buley, president of Jewelry Ads That Work.
* “Visual Inspiration: The Guide to Visual Merchandising,” presented by: Alan R Colussy, visual merchandising consultant.

SJTA has arranged for bargains on airfares and local hotels. For more information, contact SJTA.

Headquartered in Atlanta, the Southern Jewelry Travelers Association is the nation’s oldest association of independent jewelry representatives and the official sponsor and producer of the Atlanta Jewelry Show. For more information, write to SJTA at 4 Executive Park Drive, Suite 1202, Atlanta, GA 30329 or call 800.241.0399 or 404.634.3434.

JCK