The 2012 JCK Retailer Survey: Store

Our annual JCK Retailer Survey gives the lowdown in five crucial categories of operations—store, stock, sales, staff, and salary.

Check out what jewelers had to say about their stores in 2012.

What best describes you as a retailer?

The vast majority of you are independent retailers—underscoring how the jewelry business differs from other more consolidated industries.

How many stores do you operate?

In which U.S. region are you located?

Even though you’re a homogeneous bunch, no one can accuse us of regional bias. We’ve got the country well-represented.

Are your 2012 sales up or down from 2011?

Nearly three-quarters of you had flat-to-up years.

  • Sales are higher than 2011: 53.5%
  • Sales are lower than 2011: 26%
  • Sales are flat compared with 2011: 20.5%

Are your 2012 gross profits up or down from 2011?

Once again, three of four retailers are seeing moderate-to-better profits than 2011.

  • Profits are higher than 2011: 52.5%
  • Profits are lower than 2011: 24.8%
  • Profits are flat compared with 2011: 22.7%

Do you think the economy will improve in 2013?

Last year, 37 percent of respondents said yes. This year? Optimism is strong, but so is uncertainty.

What are your annual per-store gross sales?

More than half (57%) of you report sales below the $1 million mark. Conversely, 43% of you have risen above that barrier.