Today at noon, Aaron Shum Jewelry and Coronet Diamonds shook up Hall 1.1 of the Baselworld fair with a Gibson guitar—the choice of rock ‘n’ rollers worldwide—covered in its brilliant diamonds.

Myriad international journalists were on hand to witness the unveiling of the piece, named the Eden of Coronet, which was inducted into the Guinness Book of World Records. The piece will be on display in Stand A32 for the duration of the show, March 19–26.

Aaron Shum himself explained that the guitar was constructed to celebrate his firm’s entrée into Hall 1 (Aaron Shum is only the second Asian jewelry brand besides Mikimoto to exhibit in the space). Shum teamed up with its Coronet diamond brand, Chow Tai Fook (a diamond partner), Gibson Guitar, and songwriter and designer Mark Lui to make the piece, which Lui designed with flora and other nature motifs. The guitar canvas is a Gibson 2014 SG Alpine White with 1.6 kg of 18k gold and more than 400 cts. t.w. diamonds. Under the guidance of Coronet craftsman Peter Wu, his team of 68 artists took 700 hours to finish the piece—“from concept to completion,” Shum told the press today. “This is the first piece of jewelry to ever be ‘played’.”

An official from the Guinness Book of World Records was also present and gave the piece the title of “Most Valuable Guitar” at $2 million.

After the fair, Eden of Coronet will go on tour to select cities in China. Expect Eden of Coronet-themed jewelry collections to follow.

Courtesy of Aaron Shum Jewelry

Eden of Coronet

JCK