The 10 Most Popular Jewelry News Stories and Tweets of August 2012

I hardly ever check my Google+ account.

I know; how could a web guy like myself not devote equal passion and focus to all the social media sites that compete for my attention.

However, it was actually relatively easy for me to ignore because it lost the hype war to Pinterest and became a male-dominated social site. The readers we’re trying to reach weren’t buzzing about it, so why did I have to care?

Chris McLaughlin, chief executive officer of Maximize Social Media, in an interview conducted by senior editor Emili Vesilind, claims that the social site is poised to become “this generation’s Yellow Pages.” He also states that Google+ is “where most of the traffic is.”

What do you think? How often do you use Google+ and how important is it to your business? 

Here are the top 10 most popular jewelry news stories from August 2012:

Tiffany’s Claims for New Metal Okayed

“This just proves that anything can be bought,” says commenter Ettagale Blauer.  “While it is ludicrous to think that an advertising agency, or a ‘better business bureau’ is scientifically able to make this judgment, any consumer with a tiny bit of information and education understands that cooking up a new alloy is not the same as discovering a new metal.”

New Jersey Jewelers Cited for Allegedly Violating Gold Buying Laws

Is your store compliant with gold buying laws? Has your store been audited by the IRS?

12.27 Carat Majestic Pink Diamond Goes on Sale for $7.85 Million

“Wow!” says commenter Loren. “Love it!”

Harry Winston Sues Local Jeweler Over Winston Name

Do you think Harry Winston has a legitimate grievance, or is this overreaching?

Olympic Gymnast Aly Raisman Sports Earrings From Massachusetts Jeweler

“As a Newton, Ma., native I am very proud of Aly and her team,” says commenter Blond740i.

Are Diamonds a Waste of Money?

“People like to know that they are getting their money’s worth when they pay for the diamond,” says commenter dorit. “But the moment that diamond becomes part of the family the reference point is no longer financial.”

J.C. Penney’s Ugly News Gets Even Uglier

How bad is it going to get for J.C. Penney, and will it ever be able to fully recover?

131 Carat Diamond Found in Angola

This diamond is incredible. I can’t wait to see what size it will be when it’s cut.

Court Okays First De Beers Class Action Checks

Check out Rob Bates’ follow up blog: Surprise! People are Happy With Their De Beers Class Action Checks

Rolex Claims E-Tailer’s Watches Aren’t All Real

“This is why resellers of watches should have their items certified first, much like a diamond or pre-owned car,” says commenter jon t. “It adds legitimacy and enables the seller to sell for a higher price.”

The top 10 tweets of August 2012: