Many love the rich-looking, bold designs of Indian jewels, but
can’t afford the cost of karat gold and diamond versions. However, an
alternative exists in Isharya, the modern Indian-inspired fashion jewelry brand
of gold-plated brass, resin, glass, and agate pieces, founded by
sisters-in-law, Radhika and Gauri Tandon, in 2004.
Though the line is already carried in more than 550 retail
and online stores worldwide, including Henri Bendel, Stanley Korshak, and Net-a-Porter.com, the Tandons are looking to take U.S. sales
to an even higher level by bringing in industry executive, Michael Pucci, founder
and president of The Abbiamo Group in Burbank, Calif., to head up sales and
marketing for the brand. In the role, Pucci, who launched his company in
1999, and is known for helping brands—most notably, Rebecca—launch collections
stateside, will develop all marketing, advertising, and public relations
programs for Isharya after launching its Fall Collection during Jewelry Week in
Las Vegas, June 2–6.
More details: the company name comes from the combined names
of the founders’ children, Ishaan, Armaan and Arya; Radhika resides in San Francisco, while Gauri lives in Mumbai, and the starting retail price for the line
is $95.
Polki Round translucent black resin ring in 18k gold-plated brass
has mirror glass; $95
Ring in 18k gold-plated brass has black, yellow, white, and
grey druzy agate; $145
Narrow Shattered Glass earrings have mirror in 18k
gold-plated brass; $250
Single Line Druzy cuff with grey, yellow, and white druzy in
18k gold-plated brass; $325
Crazy Flower earrings have blue and mirror glass, and
sapphire blue enamel in 18k gold-plated brass; $385
Double Crazy Flower cuff in black translucent resin has blue
glass in 18k gold-plated brass; $430
Thin Shattered Glass black translucent resin bangle with mirror
glass and 18k gold-plated brass accents; $450
The Crazy Flower 18k gold-plated brass chain bib necklace
has blue glass, mirror, and freshwater pearls; $798
for Style 360 blog
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