Target–Neiman Marcus Partnership Called Disappointing

Analysts are terming the highly touted partnership between Neiman Marcus and Target a disappointment, with both companies now selling pieces from the holiday collection on their websites at 70 percent off.

An analyst with Jefferies and Co. called the results from the collaboration “poor” for Target, saying that was one reason for the discount chain’s flat holiday sales. A Citi analyst described the collection as a disappointment, and slammed Target’s presentation of the merchandise as “messy.”

That seems to be backed up by how the two companies are currently treating the collection. Both of their websites no longer tout it on their homepages, with Target explicitly putting the collection on clearance.

The partnership, coming soon after Target’s successful promotion with Missoni, had the two retailers recruit 24 notable designers for a special collection of 50 original items to be sold at both stores.

While many had hoped the collection would include jewelry, the sole jewelry-related item was a jewelry box designed by Diane von Furstenburg. It was originally offered for $49.99, and can now be purchased at Target and Neiman for $14.99. 

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