Some of the speakers at the WJA In the Know conference, held on Wednesday, March 5, in Manhattan, dished on how they were capturing consumer interest for their brands. A few takeaways from the “Close to the Consumer: How Retailers Are Reinventing Themselves” panel are below.
“Experiences are more valuable than possessions. Adapt based on how consumers are reacting in order to make the experience work.” —Cathy Fischer, Sterling Jewelers
“Our staff has a gifting budget for thank yous, apologies…we are all about the personal relationship. And [because of our single-store operation] we can be very nimble: We have no red tape. Decisions are made and implemented.” —Jennifer Gandia, Greenwich Jewelers
“We set up a buffet [of jewelry]—we have items from $100–$100,000 for sales—and listen to customer demand.” —P.J. Lynch, Gem Shopping Network