Tag Heuer Wraps Up 150th Anniversary Celebration

The Odyssey of Pioneers, the first world tour of an electric
roadster and part of TAG Heuer’s 150th anniversary celebration, has ended in
Paris, at LVMH headquarters.

Among the artists and celebrities who greeted the TAG Heuer
Tesla Roadster—the result of an exclusive partnership between Tesla Motors and
TAG Heuer—were Leonardo DiCaprio, who launched the tour six months ago in
Basel, HRH Prince Albert II of Monaco, and Bernard Arnault, president of LVMH
Group. More than 400 guests were on hand for the event.

The Odyssey of Pioneers crossed three continents, visited 16
cities, and included an exhibition of TAG Heuer’s classic timepieces.