Tag Heuer announced a partnership with the Automobile Club
de Monaco as part of its 2011 “Mastering Speed” celebrations.
The agreement makes Tag Heuer the official watch and
chronograph, eyewear, and timing partner of the ACM and its events. For 2011,
these include: the F1 Grand Prix of Monaco, the Monte Carlo Rally, the Monte
Carlo Historic Rally, the Monaco Rally of Alternative Energies, and the Monaco
Tag Heuer kicks off its 2011 “Mastering Speed” celebrations
with an exhibition of historic racecars and TAG Heuer timepieces in the Halle
Sécheron in Geneva from Jan. 17–20.
The exhibition will showcase ten cars that have made a mark
in the motor racing history of Tag Heuer and in international motorsport. Also
on display will be TAG Heuer timepieces and chronographs directly inspired by
The exhibition will tour other cities in 2011 as part of TAG
Heuer’s “150 Years of Motor Racing” celebrations.
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