TAG Heuer Manufacturing Smartwatch, Exec Says

TAG Heuer plans to manufacture a smartwatch, according to a report in a Swiss newspaper quoted by Reuters.

“We want to launch a smartwatch at TAG Heuer, but it must not copy the Apple Watch,” Jean-Claude Biver, head of LVMH’s watch group, told NZZ am Sonntag.

Biver said that the luxury brand would debut the watch at next year’s Baselworld.

TAG Heuer has already produced a smartphone. Its former vice president of sales joined Apple prior to the Apple Watch’s launch.

TAG Heuer’s head office could not be reached for comment at press time.

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JCK News Director