TAG Heuer Is Debuting a $9,900 Rose Gold Connected Watch

The brand is picking up where Apple left off

TAG Heuer is picking up where Apple’s now-discontinued solid gold Watch dropped off.

The Swiss watchmaker is debuting a high-end version of its popular Connected smartwatch. The watch is solid 18k rose gold and, at $9,900, is priced to capture the jet-set class. 

Its techie insides are the same as the brand’s grade 2 titanium Connected watch. It runs on Android and boasts a 1.5-inch LCD display. The strap it comes with is light-brown calfskin with a black rubber lining—but strap and face options will undoubtedly abound, as they do for the basic Connected Watch.

The company plans to release the gold model (basically the mack daddy of all smartwatches) sometime this fall, according to Wareable.

TAG Heuer offers Connected buyers an analog watch trade-in deal after two years of wear; they pay $1,500 to nab a $3,000 watch. No telling yet if the brand will extend the deal to its newest, priciest Connected.

Photos courtesy of TAG Heuer

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