Bridal brand Tacori is going sideways—with its diamonds, that is.
The Glendale, Calif.–based company has debuted a selection of diamond engagement rings that feature east-west settings. The modern-feeling designs are the latest additions to the Simply Tacori bridal collection and are offered with solitaire and diamond pavé band options.
The styles aren’t just tilted iterations of existing SKUs, says Michelle Adorjan Chila, Tacori’s senior vice president of marketing and public relations. “If 80 percent of people in the past few years bought round or princess diamonds, east-west doesn’t mean a thing,” she says. “We’re exploring new diamond shapes that haven’t often been used by people in the past five to 10 years.”
Rings are designed to be set with emerald-, oval-, marquise-, and pear-cut diamonds. And the pear-cut east-west styles (top and below) feel especially fresh, because when tipped on its side, the cut creates a dynamic asymmetrical shape.
“Not only is the design [of the rings] new,” says Chila, “but the diamond itself is a fresh reimagining” in the styles. “By quite literally turning something on its head, you get an entirely new look.”
That east-west bridal styles may be slightly more Instagram-ready than more traditional rings didn’t escape Chila or Tacori’s design team.
“Everyone wants a ring that’s as unique as they are,” she says, “and east-west directionally chic rings are a trend-right way to deliver something new—especially as it becomes increasingly important to be Instagram-worthy.”
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